Recognition refers to our ability to “recognize” an event or piece of information as being familiar, while recall designates the retrieval of related details from memory. The first process is recognition (you recognize the person as familiar) the second involves recall. You can often tell quite easily if you have seen her before, but coming up with her name (if the person is familiar) is a lot harder. Psychologists like to make the distinction between two types of memory retrieval: recognition versus recall. What are recognition and recall and why is recognition better than recall? One of the top 10 usability heuristics advises to promote recognition over recall in user-interface design. Download a free poster of Jakob’s Usability Heuristic #6 at the bottom of this article.
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